The move marks the first time a major quick-service restaurant has swapped an animal-based product with a plant-based one across multiple regular menu offerings.
Alt proteins are well-positioned to skyrocket in China as we head into 2021. The only question is, who will get in early enough to seize the moment?
The plant-based meat market has begun to sizzle in China and there are tons of untapped opportunities for both traditional businesses and new entrants.
Consumer, investor, processor, producer: China has many pivotal roles to play in accelerating the global shift to new forms of meat production.
GFI APAC’s trip in China to discover the country’s place in the global plant-based supply chain and the role it could play in accelerating this new category.
When a trend gains momentum in China, it is not a wave but a tsunami. The change in behavior is astonishingly rapid and widespread.
This past week, I moderated a panel on China’s Future of Protein at the 2050 China Food Tech Summit. In front of this audience of influencers and innovators, my adrenaline was fueled, yes, by the rapt attention of the room, but much more so by the sense that this conversation was just a small ripple in a much larger, thrilling shift in the current.
Thierry Garnier, Chairman & CEO Carrefour China, put it quite simply at the summit: “This is how I explain China to my French colleagues. When marathon suddenly became a trend in China, I could walk into any room and find that 70 percent of the people have done three marathons in the past six months. Six months ago, zero percent of them were runners.”